Young adults want healthy relationships, but a lot of them don’t feel prepared for the conversations that come with them. Research shows that 85% of 18–26-year-olds say they want to talk openly about sexual health and relationship topics, but the fear of making things awkward is holding them back.

We partnered with the National Coalition for Sexual Health to create "Own the Awk," a bold, humorous, and relatable campaign that combines research and creativity to equip young adults with the tools to navigate awkward conversations and build meaningful connections.