Department of Health & Human Services (HHS)

Risk Less. Do More. Pan-Respiratory Virus Campaign

HHS needed to increase awareness of, confidence in, and uptake of vaccines that reduce severe illness from flu, COVID-19, and RSV. Especially among adults 60+, residents of long-term care facilities and their health navigators, pregnant people, and underserved communities. We executed on an extremely tight timeline, with just a few short months from kick-off to in-market—including research, testing, and collaboration across multiple subcontracting agencies.

The results? Over 14 million more vaccines given to adults 60 and over compared to the previous season.

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CCO: Russell Hayer
ECD: Aerien Mull
CD: Ryan Barber, Jim Thompson, Jefferson Rall, Angela Devlin
ACD/Brand Design: Alex Mustacich, Joel Gregory, Blake Hicks, Carlos Fernandez, Dylan Davis
CW: Jim Thompson, Sai He, Adam Kanzer
AD: Cody Bartz
Video Production: SixTwentySix
Production: Shey White, Alissa Liebert, Lily Jensen, TJ Hunter
Animation: Blake Hicks, Castaño Group

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