Every year, millions of fake pills are made and sold all over the United States.  Fake pills often contain fentanyl, a synthetic opioid that is up to 50 times stronger than heroin and 100 times stronger than morphine.  It only takes a tiny amount to cause a fatal overdose. But, drugs don’t come with an ingredients list. Instead, they come with a host of additives, ranging from the unpleasant to the deadly.

The campaign is tactile and cinematic, raising awareness about the alarming ingredients that may be in your drug supply, and emphasizing that if it’s fentanyl…you won’t be able to smell it, taste it, or see it.