Drugs take nearly 300 American lives every day. In nearly 40% of those cases, another person was present who could have stepped in and potentially saved a life. As overdose deaths continue to climb, we worked to help promote Naloxone as a critical harm reduction strategy—a lifesaving medication that can reverse an overdose from opioids, including heroin, fentanyl, and prescription opioid medications.

Bold typographic design promoted a very simple message, Naloxone can reverse an opioid overdose and save lives. Our supporting PSA aimed to normalize carrying the lifesaving drug with you—and having it at home—as a lifesaving responsibility for people who use drugs and those around them.